November 10, 2016
3rd issue becomes DAMconf
In Zagreb, Croatia
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MAD CONF 2 / an overview of 2015 conference
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TESTIMONIALS / what people say
Very interesting lectures by experienced speakers, interestingly presented with numerous examples from practice and global trends. The concept of the conference surpassed expectations both educationally and organizationally. I am confident that the acquaintances we gained, the upgrade of our knowledge and renewed contacts will positively influence our business, but also the personal and professional growth of all members of our team who attended the conference. Istraturist follows and will keep on following trends which we apply in our marketing and all other activities; we invest in new technologies and the development of our business operations, and will surely attend the conference next year as well.
Jelica Panić - Head of Destination Marketing at Istraturist d.d.
Excellently organized, very interesting and informative lectures and speakers; some presentations will surely end up as recommended literature even beyond the marketing department.
Mato Rajić - Senior online promotion specialist at Hrvatska Lutrija
Must go conference for all those who are starting a career in digital marketing, but also a know-how place for experienced digital marketers. A conference that brings latest regional and global mobile advertising trends, with lectures that point out all the things one should not do when planning and executing mobile campaigns.
Vedran Petranović - Digital Strategist at Advans agencija
I attended the MAD conference for the second year. Lecturers and panellists were outstanding again this year and conference topics were current. As a mobile application owner who doesn’t have an in-depth knowledge of mobile advertising, everything was useful and totally understandable. I have managed to learn a great deal of useful information. Of course, I’m already thinking about MAD conference 3.
mag. ing. traff. Ivan Rusan - Owner and manager of Autoškola Stubica
Lectures / you simply had to be there
Kristina Šaško
Head of ClickAttack, ClickAttack • Croatia
Overview of mobile advertising in SEE region
ClickAttack representative presented an overview of the current state of mobile advertising in SEE region.
David Skerrett
Managing Partner & Head of Media, Nimbletank • United Kingdom
New Versus Old - How mobile is changing everything forever
David Skerrett - the 17th most influential person in mobile according to the Drum - will explore how traditional businesses are being transformed by mobile and how new startups and disruptors are up-ending the status quo though mobile products and services that change the game forever. What behaviours and traits do the best in mobile deliver time after time.
Markus Breuer
Director Mobile and Emerging Channels, nugg.ad • Germany
WHY EFFECTIVE TARGETING IS EVEN MORE IMPORTANT ON MOBILE
Mobile phones offer substantially less screen estate for the presentation of content/online advertising. Bombarding users with ads in the hope that one of them will fall on fertile ground is simply not possible – and even less advisable than on a desktop screen. This strategy will just alienate consumers and motivate them even more to install ad blockers. Precise selection of the best ad – and presenting this ad to the right user at the right time – is the only sensible alternative. To do this, we need data about users. Fortunately, this data is becoming available … but you have to use it, too.
Karmen Lužnik
Managing Director and Partner, Renderspace • Slovenia
MOBILE AS SUCCESFULL PART OF AWARD WINNING DIGITAL STRATEGIES
Case study: Living My Life – One week through Zlatko’s eyes
Karmen Luznik, Partner & Managing Director of Renderspace presented a case study of the innovative campaign, recently recognised by Digital Communications Awards in Berlin, developed for Nova KBM’s brand The Ruler of the World (Sveta Vladar). The campaign delivered world’s first campaign live streamed across screens via Google Glass.
Panel Discussion
Mobile vs Desktop: Chalenges, Myths, Reality
The panel discussion brought together media and advertisers with the desire to answer the burning question: Is display on mobile actually more effective than display on desktop?
Is its higher price justified or is it just a consequence from users’ switch from desktop to mobile, and consequentially the smaller number of available ad positions? Or is the higher price justified by better results on mobile?
Panelists:
1. Zoran Turković
2. Robert Čoban
3. Karmen Lužnik
4. Jan Jilek
Matt Jones
Client Services Director, Mobile5 • United Kingdom
The Biggest lies in Mobile today
As ‘Mobile’ grows in importance, Matt unpicked some of the biggest Mobile myths and misunderstandings and offered his own advice on how to counter these to maximise your Mobile opportunity.
Tim Green
Mobile journalist and editor; Associate analyst, Mobile Money Revolution; Juniper Research • United Kingdom
Around the (mobile payments) world in 40 products
The mobile payment space is very exciting, very dynamic - and very confusing. So what’s the best way to explain it? A nice long list with lots of pictures! In this talk, Tim Green outlines the big trends in mobile payment. He speeds through 40 real products and services to reveal…
* Why Chinese consumers use chat apps to bank, save and shop
* How Twitter, Snapcash and Facebook want to encourage social commerce
* Why P2P money transfer app Venmo has become a verb in the US
* Which payment services are using heartbeats to identify users
* The special tech that makes mobile payment safer than plastic
* Loads more
INTERVIEWS / experts in mobile advertising and all things mobile
Tim Green
Mobile industry journalist, editor Mobile Money Revolution
Markus Breuer
Director Mobile & Emerging Channels
Matt Jones
Client Services Director, Mobile5, Mobile evangelist
David Skerrett
Managing Partner & Head of Media, Nimbletank
MAD CONF 2 IN PICTURES Check out all our photos from the event on Flickr
EXPLORE MAD CONF 2MAD CONF 2014 / A short overview of first conference
Who attended MAD conference 2014? The conference was visited by attendees from Austria, Hungary, Slovenia, Croatia, Serbia, Macedonia, Bosnia and Herzegovina and Montenegro. 38% of the visitors came from advertising agencies. Next were representatives of regional brands (33%), media (22%). Finally, 7% of the visitors came from the technology industry.